Hans Ulrich Obrist, Cieli ad Alta Quota. Airline Project by Alighiero Boetti. Museum in Progress in conjunction with Austrian Airlines, Vienna, 1993.
Obrist speaks of, when he was eighteen years old had was helping out at the Kunstverin Museum in Geneva, and saw all the artists coming in and making their exhibitions in the tried and well-tested context of the museum and white space. He started to think about where the artists would really like to show their work. So he asked the artists when they cam to the museum. He talks of asking Alighiero e Boetti, as he was bored with the museum, the gallery the art fair, why are we only ever asked to show in these spaces. His vision would be for his art to reach around the world and travel on aeroplanes to all corners of the earth so that the world could experience it. Therefore, if you can arrange this, Hans I will do it with you. So Obrist did, even though it was just Swiss air, he negotiated to have Boetti’s work on the planes to fly around the world. This shows at an early age that he could ask questions, although not have the answer and make something of it happen and give the concept a reality.